The Readership Institute released a study, including 100 US newspaper markets, to tally Reader Behaviour Scores between 2000-2008.
Use of newspaper web sites was measured using a self-reported metric called SUM (Site Usage Measure). Individual online "experiences" with newspaper sites were analyzed. Web newspaper consumption and a newspaper site's social involvement were also studied.
www.readership.org/consumers/rbs/data/websites2008.pdf
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